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Portfolio and freelance

SEO & Digital Marketing Specialist

Lam Hoang
Thy Tho.

Help businesses turn SEO and content into measurable outcomes.

Every strategy needs a focal point, a single dot where creativity and data converge. I am available for potential projects across SEO, content, and performance marketing.

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2.28M

AI Overview

36%

🔍 market expansion services
💡 top 5 market expansion consulting Top #1
💡 how to build market entry plans Top #2
💡 expanding business in Vietnam Top #3
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Thy Tho Portfolio

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What is Market Expansion: Examples and Useful Case Studies in B2B (2026)

Sept 11, 2026 — Market expansion increases geographic reach and supports revenue diversification across multiple B2B markets...

12%
Organic traffic increase for B2B core services
520+
SEO articles published across B2B and travel sectors
85+
Target keywords ranking in top 10 SERPs
130+
Qualified leads generated monthly via CRO and email

Featured projects.

Selected work across corporate, agency, and multi-industry B2B and B2C projects.

Click project image to explore gallery, or click 'View details' on each card to examine specific tasks and outcomes.

SEO and Website Management thumbnail by Lam Hoang Thy Tho
🔍 Click to view gallery (7 images)
Content StrategySEO and Website Management

SEO and Website Management

Source of Asia

Architected the complete B2B SEO strategy and conversion funnel, turning organic visibility into a predictable pipeline of qualified leads for international markets.

What I did
  • Developed multi-layered keyword mapping clusters targeting high-intent B2B search queries.
  • Engineered an end-to-end lead generation flow integrating Unbounce landing pages with Mailchimp automated nurturing sequences.
  • Coordinated a rigorous content operation pipeline, managing freelancers to publish 12-15 E-E-A-T compliant articles monthly for 4 international clients.
  • Collaborated with the IT team to resolve technical SEO bottlenecks, improving Core Web Vitals and reducing page load time by 33% (from 6s to 4s).
Outcome

Increased organic traffic by 12%, secured 85 target keywords in the top 10 SERPs, and consistently captured a combined pipeline of over 130 B2B and email leads every month.

Large-Scale SEO Content Production thumbnail by Lam Hoang Thy Tho
🔍 Click to view gallery (6 images)
SEO Content ProductionKeyword StrategyB2B and B2C Marketing

Large-Scale SEO Content Production

E-commerce and travel clients

Executed a high-volume, performance-driven SEO content strategy across B2B e-commerce and travel sectors (LitExtension, BSScommerce, Traveloka, Valians), driving organic visibility.

What I did
  • Conducted deep-dive keyword research and mapped user intent to create structured SEO content outlines.
  • Authored and published E-E-A-T compliant articles on WordPress, consistently achieving on-page SEO scores above 80/100.
  • Sourced and designed complementary visual assets while executing targeted off-page SEO tactics.
Outcome

Published over 450 value-driven SEO articles, driving substantial organic traffic growth and securing top 10/20/100 SERP rankings for over 20 highly competitive target keywords.

Corporate Website Revamp thumbnail by Lam Hoang Thy Tho
🔍 Click to view gallery (3 images)
Website RevampContent StrategyCross-functional Collaboration

Corporate Website Revamp

BIN Corporation Group

Directed the content strategy and executed a full website revamp to elevate the corporate brand image and align with B2B client expectations.

What I did
  • Audited existing content, mapped search intent, and developed a comprehensive content architecture.
  • Rewrote core on-page content, ensuring strict SEO compliance and B2B brand voice alignment.
  • Coordinated cross-functionally with BA, IT, and Design teams to deploy sitemaps, layouts, and visual assets according to brand guidelines.
  • Collaborated with the technical SEO team to monitor performance and optimize organic traffic post-launch.
Outcome

Successfully launched the corporate website on schedule, delivering a streamlined, professional user experience that significantly strengthened the brand's B2B credibility and trustworthiness.

Social Media Strategy and Multi-brand Management thumbnail by Lam Hoang Thy Tho
🔍 Click to view gallery (4 images)
Social Media StrategyTeam CoordinationMulti-brand Management

Social Media Strategy and Multi-brand Management

BIN Media

Managed end-to-end social media content strategies and production pipelines for diverse multi-industry clients (Bin Media, Anh Hong Food, Fullo Blasto), ensuring consistent brand growth.

What I did
  • Researched target audiences and translated client briefs into actionable content plans and production schedules.
  • Coordinated a cross-functional team of 3 content writers and 1 designer to ensure high-quality delivery across 4-5 client accounts simultaneously.
  • Monitored campaign progress, analyzed performance metrics, and continuously optimized content to maximize engagement.
Outcome

Successfully delivered 48-60 optimized social posts monthly across portfolios, consistently achieving a 2-3% engagement rate per post in highly competitive sectors.

Executive Branding and PR Campaign thumbnail by Lam Hoang Thy Tho
🔍 Click to view gallery (1 images)
PR and Executive BrandingSocial Media ManagementIntegrated Campaign

Executive Branding and PR Campaign

BIN Corporation Group

Orchestrated a high-impact executive communication campaign during a major national TV sponsorship (Shark Tank VN), driving brand reputation and digital engagement.

What I did
  • Spearheaded the CEO's digital PR strategy to leverage the Gold sponsorship, maximizing corporate visibility.
  • Developed and distributed executive-led content across social media (Facebook, LinkedIn) and top-tier press channels (Tuoi Tre, Thanh Nien, EIN Presswire).
  • Managed dynamic content calendars and real-time social media updates aligned with the national broadcast schedule.
Outcome

Grew the executive Facebook fan page to 6,000 organic followers within 3 months, achieved a solid 5% average engagement rate per post, and significantly reinforced corporate leadership authority.

Experience and Education Timeline.

Professional trajectory and academic milestones from present (left) to past (right).

Read Full CV ↗
08/2025 – 09/2026
CAREER: CORPORATE / B2B

Senior SEO and Performance Marketing Specialist

Source of Asia

2023 – 2025
ACADEMIC

MSc in Integrated Marketing Communications

Budapest Metropolitan University, Hungary

2021 – 2023
CAREER: CORPORATE / B2B

Marketing Team Leader

BIN Corporation Group

2019 – 2020
CAREER: B2B TOURISM

Online Marketing Specialist

Blue Ocean Tours

2015 – 2019
ACADEMIC

BA in International Business Administration

VNU-HCM International University

Skills and expertise.

🎯

SEO and Content Strategy

Core Skills

Keyword mapping User-intent research On-page and off-page E-E-A-T compliance

Tools

SEMrush WordPress Google Search Console
📈

Performance Marketing

Core Skills

B2B Lead generation CRO & Funnel Optimization Data analytics

Tools

GA4 Looker Studio Clarity Google Ads
🌐

Brand & Integrated Marketing

Core Skills

Omni-channel strategy Brand positioning Team coordination

Tools

Unbounce Mailchimp Meta Business Figma

Contact me

Let’s drive organic growth and predictable pipeline.

Open to senior SEO and performance marketing roles and high-impact collaborations.

Email me LinkedIn 🏅 Credly
Location
Ho Chi Minh City, Vietnam